Brand new report from visiongain-Wireless Sport Content Report-
Increasing Revenue Through Wireless Sport Content 2002 - 2007
Sport is one of the key drivers for generating vital revenues from wireless consumers.
Operators must tap into the demand for sports content, and develop appropriate gambling and gaming applications to exploit the consumer's love-affair with sports.
Discover in this report..
-- The growth of Wireless Sport Alerts in Western Europe
-- How sports sponsorship influenced the purchase of mobile phone services
-- Who has struck the most effective deals
-- Which sports generate the greatest gaming revenue
-- Popularity levels of sport by region
-- Revenue generated from sports content by region 2002 - 2007
Includes exclusive interviews with DoCoMo, Hi3G, Rivals Digital Media, Ladbrokes, Sports.com PLUS much more....
The future success of both MMS and 3G will depend upon network operators being able to capitalise on sports content as part of their service offering. The often-quoted selling point of 3G is the video clip of a football goal being transmitted directly to a handset just a matter of seconds after it happens.
Visiongain believes that operators must not simply focus on just MMS or video-clips, but an array of media must be deployed to capitalise on the different revenue streams available. And it is not just network operators that will benefit from sports, but the sports content providers, the clubs, the Applications Service Providers, and of course the sports fanatics themselves.
Also included in this report:
* Revenue forecasts of the value of impact that sports will have on the mobile sector
* Advertising & sponsorship - including selected sponsorship market size figures
* Personalisation services to enable companies to realise their "profit zone"
* Gambling opportunities and the impact of betting on potential revenue
* Technology developments and how sports content can be applied to generate extra revenues
* Additional revenue opportunities, such as ticket retailing
This report is ideal for:
- Heads of Content and Applications
- Application Developers
- Mobile entertainment developers
- Vendors
- Traditional sporting companies
- Handset manufacturers
- Portals
- Network Manufacturers
- Operators
- Media Companies
- Corporates
- Marketing Companies
This report clarifies your market for mobile sports market. It explores the current and future relationships between the respective parties, and examines how these will evolve over time. It also offers strategic advice on how the mass market for mobile sports content may best be cultivated.
Over 230 pages full of charts, graphs and analysis on how you can maximise the potential of mobile gaming for your company.
- PRICING & ORDERING -
The report comes on C.D.ROM in .pdf format.
Individual report pricing - single user copies of this report are available for only GB£999
Multi-User License (e.g. company-wide license-for company intranet use) for only GB£4,995
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If you want us to send the report through your courier then just include your account details
To order simply contact Hugh McFadden mailto:hugh.mcfadden@visiongain.com
Should you have any questions or should you want to buy a copy please let me know.
kind regards,
Hugh McFadden
Acount Manager, Wireless
visiongain Ltd, London.
Tel: +44 (0)20 8767 6711
Fax: +44 (0)20 8767 5001
e-mail : mailto:hugh.mcfadden@visiongain.com
Contents of this report -
1. Sport on the Wireless Web
1.1 The Universality of Sport
1.2 The Focus of This Report
2. The Technological Evolution of Wireless Communications
2.1 Packet Switched Data
Graph 1: Average Data Traffic per Network
Graph 2: Migration Paths for 2G Operators
2.2 GSM
2.3 SMS
Table 1: Mobile Messaging Services and Media Employed
2.3.1 Person to Person Messaging
Graph 3: What SMS is used for
2.3.2 Examining Network Elements
2.3.2.1 SME
2.3.2.2 ESME
2.3.2.3 SMSC
2.3.2.4 HLR
2.3.2.5 VLR
2.3.2.6 MSC
2.3.2.7 Air Interface
2.3.2.8 BSS
2.3.2.9 Mobile Device
2.3.3 MO-SM and MT-SM
2.3.4 GSM and IS-41
2.3.5 SMS Delivery on GSM Networks
2.3.6 SMS Delivery on IS-41 Networks
Figure 1: MO-SM Architecture (IS-41)
Figure 2: MT-SM Architecture (IS-41)
2.3.7 Alternative Sources and Destinations
2.3.7.1 Signalling System (SS7)
2.3.7.2 Service Control Point (SCP)
2.3.7.3 Signalling Transfer Point (STP)
2.3.7.4 Service Switching Point (SSP)
2.3.7.5 Signalling Gateway (SG)
2.3.7.6 The Mobile Application Part (MAP)
2.3.8 Identification of types of Messaging Service
Graph 4: Ringtone & Logo Percentage Use of SMS Transactions
Table 2: Breakdown of SMS Users in the UK by gender, social class and age
Graph 5: SMS Growth to 2002
2.4 WAP
Figure 3: WAP Infrastructure Overview
2.4.1 The attractions of WAP for providers
Figure 4: Stages of WAP Development
Graph 6: Predicted Wireless Data Users 2005
Figure 5: WAP Specification
2.4.2 Wireless Application Environment
Figure 6: Client-Server Relationship
Figure 7: Client-Gateway-Server Relationship
2.4.3 Programming Model
2.4.4 WAP Efficiency
2.4.5 Basic Architecture
Figure 8: WAP Protocol Stack
2.4.6 Wireless Markup Language
2.4.7 The basics of the language
2.4.8 WML Script
Table 3: WML Script Functions
2.4.9 Request-Response Initiation
2.4.10 Developers
2.4.11 Wireless Transaction Protocol
Table 4: WTP and the WAP architecture
2.4.12 Transaction Types
2.4.13 Wireless Datagram Protocol
Figure 9: WAP Transaction Classes
Figure 10: Wireless Datagram Protocol Architecture
Figure 11: Datagram Segmentation
Figure 12: Datagram Data Segment Breakdown
Figure 13: Segmentation Process for a WDP Datagram
2.4.14 Wireless Session Protocol
Table 5: WSP and WTP Transaction Classes
Figure 14: WSP Data Transmission Structure
2.5 PDA
Graph 7: Wireless Device Projections (2004)
Graph 8: Projected Revenues from Wireless Voice & Data Services,
1999-2004
2.6 MMS
2.6.1 Network Elements
Figure 15: Modular MMSC Architecture
2.6.2 Signalling Channel - appropriate to the media involved
Graph 9: MMS handset sales predictions to 2007 (millions)
Table 6: Mobile Messaging Revenues in Europe, 2000-2005 (EUR Billions)
Graph 10: What will be the most successful MMS applications?
Graph 11: MMS revenue predictions to 2007 (EUR Billions)
2.7 GPRS
2.7.1 The Significance of Packet-Switching
2.7.1.1 Sharing Bandwidth
2.7.1.2 Paying Per Packet
2.7.1.3 IP Compatibility
2.7.2 Improved Data Speeds
2.7.2.1 Additional Time Slots
2.7.2.2 Handset Limitations
2.7.2.3 Simultaneous Voice Calling and Data Transmission
Figure 16: GSM/GPRS Network Infrastructure
2.7.2.4 SGSN - Serving GPRS Support Node
2.7.2.5 GGSN - Gateway GPRS Support Node
2.7.3 ETSI - Defined Features
2.7.4 GTP Tunnelling
2.7.5 Subscription Control
2.7.6 Mobility Management
2.7.7 Internet/Intranet Interworking
2.7.7.1 Packet Routing and Transfer Functions
2.7.7.2 Backbone Network Management
2.7.7.3 Charging Data Management
2.7.7.4 Quality of Service
2.7.7.5 Network Operator Expenditure
2.7.8 A Host of Improved Applications
2.7.9 The Advantages of GPRS
2.7.9.1 An Overview of GPRS
Figure 17: The Theoretical Advantages of GPRS for Network Operators
2.8. i-mode
2.8.1 Packet-Switched Mobile Browser
Table 7: Japanese Mobile Net Subscriptions
2.8.2 i-mode Gateways
2.8.3 The Coding Language/Syntax
2.8.4 @docomo.ne.jp
2.8.5 Handsets
Graph 12: The Necessity for New Handset Designs
2.8.6 Java for i-mode
Figure 18: i-mode Java Enabled Handset Internal Architecture
2.9 3G
2.9.1 What is 3G?
2.9.2 The Benefits of 3G
Figure 19: Migration Path for 2G Operators
2.9.3 Standards Wars
2.9.4 The Market for 3G
Graph 13: Market Share of 3G Users (2005)
Graph 14: Market Share of 3G Users (2010)
Graph 15: Largest 2.5G and 3G Markets Worldwide (2006)
Graph 16: Survey Results - What will make 3G successful?
3. The Success Value of Sports Content on Other Media
3.1 The Market
Table 8: User demographics for Rivals Digital Media's sports websites
Graph 17: Overall percentage of men and women accessing sports content
3.2 Examples of wireless services offered by media companies
3.2.1 The Internet
3.2.1.1 Rivals Digital Media
Image 1: Planet Rugby Logo
Image 2: Football365 Logo
Image 3: Planet F1 Logo
3.2.1.2 Sportsline.com
3.2.1.3 Sports.com
3.2.2 Television
3.2.2.1 Sky Sports
Table 10: BskyB UK Programming Costs - Preliminary Results 2001/02
Graph 18: Percentage taken up by sports of total Sky programming costs
3.2.2.2 Teletext
3.3 Examples of sports content deals between media and wireless companies
4. The Evolution of Wireless Sports Information
4.1 GSM
4.2 SMS
4.3 WAP
Image 4: Typical WAP Sports Menu Screen
4.3.1 i-mode
4.4 PDA
4.5 MMS
Table 11: Will sports results services be one of the most successful applications of MMS?
4.6 GPRS
4.7 3G
5. Deals that have been struck
5.1 The market for football
Image 5: Example of Typical Football SMS Services Offered
5.2 The FIFA World Cup
Image 6: FIFA World Cup 2002 Logo
5.2.1 Operators
5.2.2 Manufacturers
5.2.3 Content Providers
Table 12: ATM McDonald's World Cup SMS Card Prices
5.2.4 Application Service Providers
5.2.5 Technology Providers
5.3 Other Sports Deals and Services Launched
5.3.1 Operators
Image 7: Hutchison 3G Logo
5.3.2 Manufacturers
5.3.3 Content Providers
5.3.4 Application Service Providers
6. Sponsorship
6.1 What is the purpose of sports sponsorship
Graph 19: Estimated Annual UK Sports Sponsorship Market Size, 1981- mid year 2002
6.2 How can wireless companies benefit from sports sponsorship deals?
6.3 Case study: Vodafone as a global sports sponsor
6.3.1 Major Deals
6.3.1.1 Ferrari F1
Image 8: Vodafone Sponsored F1 Ferrari
6.3.1.2 Manchester United Football Club
Image 9: Vodafone Sponsored Manchester United Football Shirt
6.3.1.3 Sports Stars
Image 10: David Beckham
Image 11: F1 World Champion Michael Schumacher
6.3.2 Vodafone's Global Sponsorship Deals
6.3.2.1 UK
Image 12: England Cricket Shirt
6.3.2.2 Rest of Europe
6.3.2.3 Australia
6.3.2.4 New Zealand
6.4 Other sponsorship deals between wireless companies and sports teams/events
6.4.1 Operators
Image 13: T-Mobile Sponsored Bayern Munich Shirt
Image 14: O2 Sponsored Arsenal Football Shirt
Image 15: O2 sponsored England Rugby Jersey
Image 16: Virgin Superbikes Mobile Package Advertisement
6.4.2 Manufacturers
Table 13: Siemens Football Sponsorship Deals
6.5 Advertising and Sponsorship
6.5.1 Internet Advertising
Graph 20: Advertising and Sponsorship on Sports Websites
Graph 21: Most effective method of delivering online branding messages, 2001
6.5.2 Wireless Advertising
Graph 22: Predicted Growth of Wireless Banner Ads in Western Europe (US$ Millions)
Graph 23: Predicted Growth of Wireless Interactive Alerts in Western Europe (US$ Millions)
Table 14: Mobile phone users worldwide who have received SMS advertising and made a purchase as a result of advertisement, June 2002
Graph 24: Poll recording the number of SMS adverts received by mobile phone users per month
6.5.3 Wireless advertising in relation to sports sponsorship
Graph 25: Which sponsors customers recall seeing from Quios Euro 2000 SMS alert service
Graph 26: Which sponsors websites were visited as a result of Quios Euro 2000 SMS alert service
Graph 27: How sponsorship of Euro 2000 influenced wireless users' perception of companies
Graph 28: Visiongain's Mobile Advert Predictions
7. Gambling
Graph 29: Survey Results - gambling patterns of men & women
Graph 30: Survey Results - The most popular content areas on which to gamble
7.1 Internet Gambling
Graph 31:Percentage of men and women likely to gamble online
7.1.2 The Risks
Graph 32:Average annual income of visitors to gambling websites
7.2 Wireless Gambling
Graph 33:M-Commerce revenue predictions 2003-2007
Figure 20:Percentage of Football Gambling at Ladbrokes
Graph 34:Survey results - Percentage of men and women who would consider wireless gambling
Graph 35: Mobile Entertainment Revenue to 2007 (EUR Billions)
Graph 36: Perceived benefits of wireless gambling
8. Analysis
Table 15: Popularity Levels of the World's Most Popular Sports by Region
8.1 Summary of Sport Popularity in different regions of the world
Table 16: Revenue generated from sports content by operators in Europe
Table 17: Revenue generated from sports content by operators in the Far East
Table 18: Revenue generated from sports content by operators in South America
Table 19: Revenue generated from sports content by operators in Australasia
Graph 37:Revenue generated from sports content by operators in Europe
Graph 38: Revenue generated from sports content by operators in the Far East
8.2 Major Sports Events
Graph 39: Revenue generated from sports content by operators in South America
8.3 The Future for Wireless Sports Content eGaming, Ladbrokes (August 2001
Graph 40: Revenue generated from sports content by operators in Australasia
Graph 41:Predicted worldwide revenue for operators from sports content services
8.3 The Future for Wireless Sports Content
8.3.1 Advertising
8.3.2 Personalisation Services
Graph 42: Average number of ringtones/logos purchased per year by age group
8.3.3 Rights Issues
8.3.4 The Future
Companies listed in this report
12X Sports Ltd
365
Acotel
ACT Brumbies RFC
ActiveSky
Adidas-Salomon
AIM
Ajax FC
Alcatel
AMG Mercedes
ANSA
Apollis
Arsenal FC
AT&T
Atlas Telecom Mobile (ATM)
Avaya
Bayern Munich FC
BBC Technology
BellSouth Mobility
Benfica FC
Betandwin
Bluesquare
Bordeaux FC
Boreham Wood FC
British Sky Broadcasting (BskyB)
Bundesliga
Carling
Cellectivity
Chelsea FC
CodeOnline Springtoys
Deutsche Telecom
DFB
Enpocket
E-Plus
Epsom Derby
Ericsson
Eurobet
Eurosport.com
Fastlink
FedEx
FIFA
FoxSports.com
France Telecom
Frost & Sullivan
Gamblers Anonymous
Gamebookers
Grolsch
GSM Association
Harbour RFC
Harmsworth Media
Harvey Research
Hasbro
Heineken
Honda
Hutchison3G (Hi3G)
Info2Cell
Institute of Sports Management
Inter Milan FC
ISPR
iTouch
Jupiter Media Metrix
Juventus FC
KDDI
Kirschmedia
KirschSport AG
KPM Telecom
KT Icom
Ladbrokes
Lazio FC
Leeds United FC
Logica
Major League Baseball (MLB)
Manchester City FC
Manchester United FC
Market Facts Telenation
Maygay
McDonalds
MMO2
MobileChannel.Network (MC.N)
MobileFuture
MobileOne
Mobilkom
MORI
Motorola
MPP Global Solutios
National Football League (NFL)
NEC
NetRatings
Nextel
Nob Mobile
Nokia
Nortel Networks
NTT DoCoMo
O2
ONE
Orange
Otago RFC
Ovum
Oz Communications
Paddy Power
Parker
PGA
Phone.com
PMC Racing
PrimeCo
Proball UK
PSV Eindhoven FC
Qualcomm
Queensland Reds RFC
Quios
RealNetworks
Reuters
Rivals Digital Media
Roma FC
Rotherham United FC
Samsung
Scuderia Ferrari
Sega
Siemens Mobile
Singtel
Siren World Wide
SK Telecom
Soccer Spreads
Sony Ericsson Mobile
Spanish Liga
Sportingbet Plc
Sports.com
Sportsline.com
Sports Network
SportTicker
Starhub
Strategis Group
Sunderland FC
SV Hamburg FC
Tele Comm Sport Service
Telecommunications Industry Association
Telefonica Cellular
Tele-Muenchen Gruppe
Teletext
TELSTRA
Tennents
TETRA
Third Generation Partnership Project
TIM
T-Mobile
Torino FC
Totalbet.com
Tunisie Telecom
UEFA
Ukbetting
Unwired Planet
Verizon Wireless
Virgin Mobile
Vodafone
Walky Talky Telecom
WAP Forum Limited
Wellington Lions RFC
William Hill
Wireless Information Network (WIN)
Worthington
Yamaha
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