OVERLAND PARK, Kan., Jan 02, 2004 /PRNewswire via COMTEX/ -- "Wow, a new cell phone with Bluetooth -- thanks Dad! But what the heck is Bluetooth?" This was likely a common refrain throughout the holiday season as consumer electronics like cell phones, PDAs, MP3 players and headsets topped the list of gift givers across the US. And this year, products with Bluetooth wireless technology are available to gift buyers at higher levels than ever before as there are more than one million products shipping per week. But why would anyone want it and what can you do with it? Here's a primer on the new technology in your cell phone:
"Bluetooth allows people to perform simple tasks more simply, such as transferring a daily agenda from a computer to a PDA, without having to cradle the device," says Mike McCamon, executive director of the Bluetooth Special Interest Group. "But there are no limits to its uses as it can do more complex and critical tasks, such as connecting a heart monitor to a cell phone to prompt a 911 call in the case of heart problems."
What it is: Bluetooth is a short-range wireless technology that allows different devices from different (or the same) manufacturers -- picture your new Sony Ericsson cell phone and your Plantronics headset -- to "talk" to each other without wires connecting the different devices. Bluetooth unifies products people use everyday such as cell phones, headsets, personal digital assistants (PDAs), laptops, and even cars, to automatically and wirelessly share information. To find out more about Bluetooth, visit www.bluetooth.com .
Why you would want it: Convenience -- Bluetooth gets rid of wires and makes tasks automatic that you would normally have to think about (for instance, if you have Bluetooth in your PDA and in your PC, the two will synch when in range of each other automatically -- without you remembering to cradle the PDA or hit the synch button).
How you can use it: The most common ways that Bluetooth is used are by connecting a mobile phone with a headset, PDA, automobile, or PC; or connecting a PC with a keyboard and mouse, printer or PDA.
And if you need technical support: Begin by taking advantage of the technical support options of your products' manufacturer. Because there are over 1200 unique Bluetooth enabled products from over 2000 companies, a single source of technical and product support is an impossibility. Your Bluetooth enabled product was manufactured by one of the Bluetooth SIG's 2000+ licensed members. The manufacturer designed and implemented the Bluetooth capabilities in your product and provides complete technical support for all of your products' features.
The mobile phone is often considered the "hub" of Bluetooth activity. If a consumer has a mobile phone with Bluetooth, like the Nokia 3650 camera phone, they cannot only take pictures to send to friends and family through the phone, but they can also send those pictures directly to a printer in another room -- all without wires.
To alleviate the stress of cell phone use in cars, drivers can use the Sony Ericsson T610 cell phone and the Motorola headset, among others. Both contain Bluetooth and connect wirelessly to create a hands-free communication device, which supports voice activated dialing and answering.
Instead of headsets, DaimlerChrysler, Ford, BMW and Saab vehicles offer an entirely different hands-free cellular experience. The driver's voice dials and speaks through the system located in the dashboard, while the actual cell phone can be anywhere within the car. The Bluetooth technology allows the car system to pick up a call already in progress when the ignition starts, signaling to the driver that it is time to put down the cell phone and focus on the road.
Whether people are running errands, working in an office, or even vacationing at the beach, Bluetooth enabled devices allow access to necessary information wirelessly, when they need it, and despite locale. So thank Dad for that Christmas gift and start using the Bluetooth in your new cell phone!
Press Contact:
Starr Million
Porter Novelli for the Bluetooth SIG
512.241.2237
starr.million@porternovelli.com
SOURCE Bluetooth Special Interest Group
Starr Million of Porter Novelli, +1-512-241-2237, or
starr.million@porternovelli.com , for Bluetooth Special Interest Group

