PARIS When I first heard the word Bluetooth in 1998, the page-one editor of this newspaper asked for my studied opinion as to whether it was "a big deal."
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With little to go on besides what Ericsson was foisting on us that day about this oddly named wireless thing, I eventually decided that, yes, actually, it did have the potential to be a very big deal. The article ended up at the top of page one, with a headline that dangerously called Bluetooth a "breakthrough."
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It was more than a year before Bluetooth saw more than a passing mention in this newspaper again, and the phrase "typical technology hype" did certainly cross my mind in that time (as did "a sucker is born every minute").
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Six years later, you can't get away from Bluetooth. It is built into laptop computers, mobile phones, digital pens, car systems, medical scanners, bar-code readers, headphones, photo kiosks and even a pedometer.
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Even nongadget folks are vaguely aware that it is better to buy an electronic device with Bluetooth than without it, and that somehow it helps eliminate a wire somewhere.
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In fact, global shipments of Bluetooth equipment now exceed three million units per week, and this just three months after hitting the two million units per week threshold, according to IMS Research, an electronics researcher in Britain.
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It was a long time coming, from promise to product. And it will be another long time before Bluetooth is truly pervasive. Among all my gadgets today, not one is Bluetooth-enabled. I did buy a Bluetooth adapter a couple of years ago for my laptop computer, but I still have no accessories with which to link it. That is sure to change as I replace each device with the next version.
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In this case, being a laggard adopter will serve me well. Bluetooth was not exactly fault-free when it emerged, and complaints about quirkiness or "interoperability" - working seamlessly between devices of different brands - are still common, even into the second and third generations of the technology.
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In another sign of its widespread acceptance - besides the fact that more than 3,000 companies use and support Bluetooth technology in their products - its dark side has emerged: A Bluetooth-transmitted computer virus has been identified, and theft of data by Bluetooth goes by the nickname "bluejacking."
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Yet Ericsson itself is so certain of Bluetooth's maturity that late last month it disbanded its 125-worker Bluetooth team that designed and developed new Bluetooth solutions for the semiconductor industry.
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"The very success of Bluetooth and its widespread market adoption have driven prices down, bringing intense competition among software and hardware providers, and tough market conditions," Johan Akesson, vice president for marketing at Ericsson Technology Licensing, said in a statement. "From a strictly objective point of view, the business case to continue as we are today is not solid enough."
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Much of the old Bluetooth team is being integrated into another unit that supports Ericsson's mobile phone customers, Ericsson said, calling the move "a pragmatic and sensible reaction to changing market conditions."
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For the future, RF Micro Devices last week announced a product with the latest version of Bluetooth, which can send information up to three times faster than Bluetooth version 1.2. Its so-called "Bluetooth system on a chip" will be geared toward use on sophisticated second- and third-generation mobile phones.
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And the funny name? That came from engineers at Ericsson and Intel, who named the technology after King Harald Bluetooth, ruler of Denmark from 940 to 985, who unified the country. A worldwide standard offering seamless integration was one of Bluetooth's goals.
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If funny names are any guarantee of future success, a new wireless standard called ZigBee - designed largely for remote control devices and appliances - could be the next Bluetooth. But I'm not going to call it a "breakthrough" just yet.
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com. PARIS When I first heard the word Bluetooth in 1998, the page-one editor of this newspaper asked for my studied opinion as to whether it was "a big deal."
.
With little to go on besides what Ericsson was foisting on us that day about this oddly named wireless thing, I eventually decided that, yes, actually, it did have the potential to be a very big deal. The article ended up at the top of page one, with a headline that dangerously called Bluetooth a "breakthrough."

