Two of the most visited websites are Google and Facebook and the second one is considered as the “will need to have” asset for businesses. Why? Because Facebook is a tool that lets you connect with your prospective customers directly and almost personally. It is the B2C connection because customers may have a direct means of contacting a company.
In terms of B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But that may be that businesses haven’t learned the best way to market Facebook properly. So if you don’t have a Facebook page to your company, or you aren’t seeing anything significant coming from your page, the question is, are you currently marketing your Facebook page to fullest possibility?
Let’s take a look at a couple of things you should be doing to make use of this dynamic platform to increase brand awareness among other businesses, especially the competition and vendors.
Step One. Create an intriguing Facebook page. Here is the initial thing your existing and potential prospects will discover and is the easiest thing to do. Begin by creating a profile by finding two pictures. You’ll need a 32px x 32px for that company’s profile image. Then you need an 851px by 315px for that cover photo.
These are generally the very first thing is viewed by website visitors to your Facebook page, therefore it is a huge deal. Remember good high-resolution quality graphics will be the reflection of your own business on Facebook.
Now, complete the company information. This can include what your business is all about, a method to contact you, your days and hours of business, your method of payment and something that describes your company. This is not something that you need to rush through after all… it really is what is going to make an impact on visitors about your company.
Ok Now What? Now you have your company Facebook page, the next task is to fill the page with content. You would like to high quality stuff in order that when visitors view your Facebook page, they may wish to “like” the page!
Use images and videos which will create an environment which is so dynamic, visitors would want to contact your company, or at the minimum, visit your website. You ought to post something on Facebook no less than 3 days every week.
Why? Well, the net is the 24/7/365 employee and Facebook is always there. So by posting on a regular basis with content which is fun, informative, interesting, and intriguing, you could be interacting with visitors when they are on Facebook.
Reports have found that by posting one or two time every day gets the most interaction with followers. You can set goals on your own Facebook page that tracks your failures and successes with all the content which you posting. Use this information to find out what targeted traffic to your page need to see. Don’t be posting in order to be active.
And remember, your overall customers, prospective customers, and suppliers, vendors, and even your competitors are scanning Social Networking throughout the day, each day, all year round. So that you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This following step can be achieved using the step above simultaneously as your Facebook page progresses. Start with searching Facebook for your suppliers and vendors. Look for your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and discuss their posts from the company’s Facebook page.
This Is B2B Social Networking Strategy
B2C Facebook pages wait for a existing and potential prospects in the future, more-or-less. It is simpler to just advertise within the store actually. But also for a business, B2B marketing gives you the opportunity to connect with other businesses pages to market your brand, products, and services along with share content.
By getting together with your competition, suppliers, and vendors on Facebook, you will also gain other followers that will have a desire for your small business too. If the fans of the competitors, suppliers, and vendors pages notice your interaction along with them, they will look at your activity on your own Facebook page so when they see content that is certainly of interest in their mind, they’ll click that “like” button and initiate after the company too.
Keep the Content Going
You have to continue posting content on your Facebook page and you have to share the information from your pages you have liked and follow too. This will assist you to carry on and form an environment that nurtures discussion on the Facebook page.
Remember, that content articles are king whether it be on the company website or perhaps your company’s social platforms. Together with a Facebook page, you ought to have a Google page, a LinkedIn Page, a Twitter page and whatever other social networking platforms the competition, existing and prospective customers, suppliers, and vendors use.
Keep your content high quality, informative and interesting or people won’t follow you on any social networking platform. Furthermore quality content, make use of social media marketing platforms for advertising too. These are generally ncpzun places to publish contests, deals, and sweepstakes.
And Also This Will Take Time! This is all likely to get you being online, daily, by using these social media platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there is a catch here, right? Yes, you’re going to need to spend some time on these social media marketing platforms to accomplish this all stuff we simply discussed for successful B2B strategy and quality content posting. And that is certainly where I may help you as a Freelance Writer & Virtual Assistant! Reach out to me and find out what I will offer you and the business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and after that contact me!