Trying to find a Chipotle restaurant near you? Click on the link within this guide to open the restaurant map, and view all Chipotle Mexican Gills near your current location.
About Chipotle Inc. Chipotle is an American restaurant chain that serves an easy menu of Mexican-inspired food. Founded in Denver, Colorado, in 1993 by Steve Ells, a classically trained chef, Chipotle continues to grow to more 2,000 store locations, which together serve over 1 million customers daily. The company is renowned for its brand and marketing of Food With Integrity, its commitment to offering fresh meal items and sourcing ingredients from ethically minded suppliers. With this particular premium food ethos, Chipotle helped usher within an era of fast casual dining experiences, a few of which loosely mimicked the chains popular strategy to fresh preparation and assembly-line service.
Since going public in 2006, Chipotles restaurant footprint continues to grow rapidly, now includes locations in Europe. The organization has also developed a portfolio of subsidiary brands, including Pizzeria Locale, the Asian-inspired ShopHouse Kitchen, and Tasty Made, a brand new burger joint. Following a number of food-safety incidents in 2015 associated with its flagship chipotle near me, however, the companys business has suffered, and also reported its first quarterly loss in a decade. In order to rebound sales and regain the trust of consumers, Chipotle has added new menu items including chorizo and introduced a rewards program called Chiptopia.
“To ensure that us to go on to run Chipotle there, part of the deal is we need to serve breakfast,” Niccol said. That location serves an egg and cheese breakfast burrito and something with egg and chorizo. That latter item, Niccol said, is the reason he won’t rule breakfast out completely.
“Our chorizo is fabulous,” he stated.”You set chorizo with eggs in a burrito, that’s excellent. Right? So later on maybe, although not at this time.” As opposed to branching out into breakfast, Chipotle (CMG) is leaning into exactly what it knows its clients are after: meat burritos for lunch and, increasingly, dinner.
Chipotle CEO: Fake meat will not be our strategy to food
“People right now are dialed into Chipotle simply because they love the chicken, the steak, the carnitas, the barbacoa,” said Niccol, noting that the company’s chicken burrito makes up the majority of its sales.
Chipotle recently added carne asada to the menu as being a limited-time offer, the first time that the chain added a brand new meat item since it reintroduced chorizo in 2018. The carne asada option was tested in three American cities in the last year and performed “incredibly well,” based on Chipotle.
The chain can also be making digital improvements to encourage more orders, including outside lunchtime. It launched a loyalty program, sped in the drive-thru process with “Chipotlanes” for pickup orders and added an additional make line for online orders. It’s also begun to offer delivery. Digital orders are going through the roof. Inside the second quarter, they grew 99% and included 18% of sales. Niccol thinks that one day, digital orders might make up 50 % of Chipotle’s sales.
Chipotle’s “digital transformation” is all about “giving people more access and driving even more into this idea of any frictionless experience,” Niccol said. The company plans to continue leaning into tech, he added, noting that the “Chipotlanes” will more than likely “become a significant part of our business.” Together, the modifications are making it simpler for groups to acquire, Niccol explained, which means more dinner orders.
“Should you are available in with a team of friends, to maneuver down our line, it may be a bit cumbersome,” he explained. When ordering online or from the app, “you can share the payment, you can purchase ahead, you may have everybody’s order, you simply appear, you take a seat or you can grab and go.”
By centering on lunch and dinner, Chipotle avoids the costs associated with breaking into breakfast. The meal may be lucrative, but there’s a high barrier to entry for businesses that don’t already serve food in the morning. Wendy’s, for example, recently shared which it intends to hire about 20,000 US employees and invest $20 million in serving breakfast nationwide.
It’ll be especially difficult to recruit a lot of employees in this particular tight labor market. Chipotle, for its part, is trying to draw in workers by encouraging mobility in the company, offering quarterly bonuses and, among other things, teaching unique skills.
“The very first week on the job we educate you on knife skills regarding how to actually cut vegetables, how to cut lettuce, how to cut avocados, how you can mash guacamole,” Niccol said. “These are generally all skills that transfer then with other opportunities in the restaurant industry.”
To date, Chipotle’s efforts seem to be working. The company’s stock has nearly doubled up to now this season, along with its sales and in the next quarter jumped 13% to $1.4 billion. Niccol continues to be credited with helping turn the mjjrlx around after E. coli outbreaks in 2015 and 2016 drove customers away.
Today, Chipotle has roughly 2,500 restaurants. At the conclusion of 2014, there were about 1,800 Chipotle locations. Niccol thinks that figure could grow to around 6,000, he told Romans, without specifying a timeline. “We’re just how to get started.”
Chipotle’s Chief Reputation Officer Laurie Schalow told TODAY that the guac’s recent appearance was as a result of change of its avocado supply since they switch between sources during peak growing seasons in numerous locations. Schalow said that many locations begins using mostly Mexican-grown avocados at the end of this month. With that mystery solved and a new meat on the menu, this is a good week to become a Chipotle fan.