Marketing with Facebook is an awesome approach to boost profit and gain brand awareness. However, if there is no traffic to your Facebook Page (and your other websites) you won’t generate much benefit from your online marketing.
People can spend so much effort and time in designing and beautifying their websites they lose sight from the main goal of each marketing effort: making the sale. On the internet, sales and traffic are twins that require one another to exist; one cannot exist without the other. Use the following tips to create a steady flow of traffic to your site or page:
1. Goals, goals, goals: Your main goal must be to generate a steady flow of sales. Sending invitations out for people to sign up for Instagram Followers or Page is something, but how can you get people to make a purchase?
Making the sale is really the final-point; to start out making sales and reaching that end-point you have to form very specific goals. Should you be just getting started in online marketing, you should begin small. Start by thinking about: The facts you would like to target your customers and just how do you wish to begin promoting your products or services.
Try to come up with some different ways to market your brand or service then put your thoughts into action. Just know that does not all promotional activities and Facebook Events are going to draw plenty of participation. Marketing campaigns are not always gonna be great successes which isn’t a bad thing as long while you gain knowledge from every campaign.
If your fans were to ignore a certain campaign that you have chosen to run, then you definitely have just gained valuable advice about your potential audience.
If a campaign has truly bad results, then you have just learned a priceless bit of knowledge and you also know never to try that sort of campaign again. Instead you can now establish a different campaign to use on your market. You can even get feedback as to what you fans would like to view on your part on the Facebook Page.
2. Highlight your promotion: When you have posted information regarding your promotional event on the Wall for your fans to view, don’t stop there. Instead, consider creating an exclusive tab about your upcoming event on your own Facebook Page.
In case you are accidentally managing a promotional campaign as well as a contest concurrently, you should create two separate tabs. By doing this, your fans will feel like they have happened upon something quite special and you will commence to generate social stories and overall excitement about the services or products you are promoting.
3. Increase the P.O.P.: Most marketers feel as if they have finally succeeded on the point of purchase; and yes who wouldn’t feel fantastic once the sales start rolling in? But were you aware that you can actually utilize the point of purchase to advance promote your service or product?
Make sure to make good utilisation of the “Deals” feature on Facebook. Facebook users will be able to instantly post on the Walls the things they have purchased from you. This can alert their contacts of the fabulous purchases they have got just made. Continuous sharing is vital in terms of social network marketing, so it is recommended to incorporate a “Share on Facebook” link on all of your product pages. This will make it easy for your clients to log to Facebook and post on their own Walls any info they might like to talk about kdvfkz the interesting items they found at the store.
You can make fantastic use of Instagram Followersto aid drive people directly to your landing page. You owe it in your customers or fans to tell them that when they click on your ad, the hyperlink is going to take those to a web site which is not a part of Facebook.
Don’t be worried about this. People respect transparency or higher front honesty and they will appreciate it in the event you don’t try to trick them into thinking that your store continues to be a part of Facebook. The savvy customers can smell a gimmick a mile away and once they run into Facebook Ads which are not transparent, they will usually completely ignore them.