Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of fifteen years since the first unit opened in Oxford, Miss., the manufacturer took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for offering the right balance of wholesome and satisfying meals that can be shared in a comfortable dining area, ordered online or sent to meet their busy lifestyles. “The objective of Project Strive is always to build from what our guests love about Newk’s and evolve the company to become more aligned with their lifestyles. It stems from our brand pursuit to attempt to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of promoting at Newks Soup.
Newk’s has always featured a wide open kitchen, where guests can see anything that enters into the meals they eat. Historically, guests have not necessarily been aware of the brand’s dedication to fresh preparation and careful ingredient selection. The brand new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is surely an Open Book” and several fun facts about the ingredients and preparation methods.
“This project connects our brand story with all the guest experience via an upgraded restaurant environment, combined with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design is contemporary and comfy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will inform the tale of Newk’s roots as a homegrown brand with a passion for food and family, together with their purpose to Strive To Produce A Difference with every guest every day. The colour teal, which represents their Newk’s Cares initiative and efforts to increase awareness and funds for research to aid Ovarian Cancer, has also been infused to the design in a prominent way. “The new teal mosaic tile wall is a vital feature that weaves our philanthropic work in to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant will even feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior will be upgraded with new awnings, string lights plus an inviting patio for families to dine.
“My goal is for guests inside our restaurants to experience the passion behind the Newk’s name, particularly our fascination with food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We wish to feed what matters inside our Newk’s communities, so guests can be part of wholesome ingredients crafted for real living through scratch-made meals and a lot of our favorite Newcomb Family Recipes.”
The brand aims to carry on to renovate and refresh its restaurant locations across all 16 states since they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is a fast-casual chain founded on family values and wholesome produced from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests having a generous part of hospitality.
Newk’s takes no shortcuts at all, except within our name. Our kitchen is surely an open book where we make each meal to order completely from scratch. We hand prep 50 plus fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our very own bakery.