SMS alerts are wonderful because, certainly they are utilized to remind you of import things like birthdays, insurance renewal dates and important events. They are also useful for keeping up with the football results, getting daily horoscopes or keeping tabs on your favourite celeb. Though with the proliferation of web and mobile web some commentators are recommending that SMS alerts on mobile the death knell for SMS alerts.
SMS is regarded as the widely used data application with 2.4 billion active users. SMS comes with an open rate of about 98%. That means that 98% of SMS messages sent are opened. So that as cell phones tend to choose users/owners everywhere today you will find a tendency for SMS messages to have read earlier than emails. When was the very last time you deleted an SMS without at least opening it? Which means SMS still include a huge reach and incomparable “timeliness”.
SMS vs Apps – iPhone heralded the arrival from the “app” and the other major manufacturers were quick to follow suit. Apps are actually prolific and it comes with an app for almost anything you can imagine. They are no more limited to iPhones and many smart phones have a reasonably amount of apps with more being developed and launched every day. Apps are definitely more flexible than SMS alerts as well as permit more interactivity and creativity. However with regards to information alerts they have some drawbacks when compared with SMS.
Firstly many have to be launched to have the information. This causes problems with phones that may only run one app at the time. Additionally, it signifies that users must remember to look for the app, defeating the goal of an alert. Finally the fragmentation in the apps market means you may be unable to get the app/info you need on the particular handset. You might have a HTC and also the app you need is simply on iPhone or the other way around. With SMS being offered on 99% of all handsets you are almost guaranteed when the information you are looking for is accessible on SMS alerts, you have access to it.
SMS vs Email – Email has the main benefit of being available for both PC and mobile phones. Its growth continues to be phenomenal over the last number of years as well as its application widespread. Its flexible, free and user friendly. However it possesses a quantity of drawbacks when it comes to information alerts. Firstly, it is now abused. A report by Barracuda Networks showed ckdhaf in 2007 90% of all email sent was spam. This implies many of the emails sent don’t cope with spam filters or don’t get read. Another issue is timeliness. For such things as insurance renewals where you could set the alert in advance this is not an issue. However if you want to keep up-to-date with say your favourite football team you require information seconds or minutes after it occurs-goals or full-time results. Emails may not get read for several hours and also by that period the information could be redundant.
SMS alerts-Good although not Flawless – Although SMS alerts have benefits over both Apps and email they are not without drawbacks. SMS alerts usually are not as glamorous as apps rather than as widespread as email. This implies you may have to look harder to find the info alerts you want. Even the alerts will come from a more obscure provider which sometimes (however, not always) impacts on the reliability of the service.